The judges will be looking for communications that:
• Understand and communicate our members’ priorities and concerns
• Communicate the union’s national campaign
• Are relevant to the audience
• Increase membership
• Increase activity and participation
• Engage the community
• Are innovative and imaginative
• Show an attractive design
• Make good use of the available resources
• Come out regularly, not sporadically and are a priority for the branch/group
• Avoid overuse of jargon and acronyms
• Written in plain language
• Are regularly updated
• Are interactive and involve members
• Have a visually interesting composition
• Are delivered within budget
• Give external profile to our message
• Reflect the diversity of our membership (where members are represented).